Wrapping up another Sock-cessful #HoHoHollis festive campaign!

Vicki Palmer

Head of Corporate Social Responsibility and Emerging Talent

Vicki Palmer

Our purpose goes beyond our projects – we pride ourselves in creating a positive impact wherever we can.

As 2025 draws to a close, that commitment remains at the heart of everything we do. From championing meaningful causes to supporting the communities we’re a part of, giving back isn’t an occasional gesture, it’s an integral part of The Hollis Way.

This year, we’re celebrating another incredible year of festive fundraising through our much-loved #HoHoHollis campaign. Our colourful Hollis branded socks didn’t just brighten up office attire but also helped us make a real difference for a cause close to our hearts, The Brain Tumour Charity.

How we made it happen:

We launched our campaign with a whimsical and light-hearted video featuring some familiar faces. Then, for every photo posted with #HoHoHollis we donated £10 to The Brain Tumour Charity. The creativity has been amazing, from office selfies to sock-wearing furry friends, and our socks even made it as far as Kuala Lumpur!

We didn’t stop there… To keep the fun going, we launched our first-ever Hollis game, ‘Spot the Socks’, powered by our H360 technology. Overall, our campaign has raised an incredible £2500; this combined with other fundraisers has helped us to already smash our £8000 target.

” We’re proud to share that thanks to everyone’s fantastic involvement, we’ve already smashed our £8000 target for our Charity of the Year– a cause that’s especially close to our hearts following our founder John Woodman’s diagnosis. Our annual socks campaign has once again brought so much fun and energy. With exciting events lined up for the new year, we can’t wait to keep the momentum going. A huge thank you to our colleagues, clients, friends and family for your incredible support – let’s go!” – Katie Goldsmith, Charity of the Year Chair

Why it matters:

Every sock-wearing #HoHoHollis post has helped to make a meaningful difference. Just £30 provides a Brainy Bag for seriously ill children in hospital, and £6000 can buy vital lab equipment, bringing us one step closer to a cure.

“The #HoHoHollis campaign has once again proven a vital fundraising initiative for our Charity of the Year efforts. A huge thank you to everyone that has donned their socks, got their furry friends involved and lit up LinkedIn with their sock snaps! Every post has helped increase our fundraising efforts for The Brain Tumour Charity and support the incredible work they are doing to find a cure. Together, we’ve made a real difference—and we’re not stopping here. Thank you for helping us bring hope closer to reality.” – Vicki Palmer, Head of CSR

Looking ahead:

As another #HoHoHollis festive campaign comes to a close, we would like to thank our clients, colleagues and everyone who got involved. Your creativity and generosity have been incredible, and without you we couldn’t have raised these life–changing funds.

We’re excited to continue supporting The Brain Tumour Charity into 2026 – here’s to another year of making a difference!